Technical Skills

Pricing Recommendation Based on Willingness to Pay

Developed a data-driven pricing model to determine the optimal retail price for Cree LED lightbulbs in partnership with The Home Depot. Leveraging conjoint analysis and demand modeling in R, I identified the price point that maximizes profitability while maintaining customer accessibility. The analysis integrated consumer willingness to pay, stakeholder equity, and market competition to ensure a sustainable and strategic pricing decision. Findings supported a $9 price recommendation, balancing profitability for both Cree and The Home Depot while maintaining a high customer adoption rate.

PRICING ANALYTICS

Zone Pricing Recommendations

Developed a data-driven pricing strategy for Ace Hardware, analyzing price sensitivity across high- and low-population zones. Using historical and test datasets, I identified trends in demand elasticity, competitive pressures, and optimal price points. Findings revealed that high-population areas exhibit greater price sensitivity, requiring strategic pricing to retain market share, while low-population areas allow for greater pricing flexibility due to reduced competition. The final model recommended zone-specific price adjustments for key products, balancing profitability and consumer accessibility.

PRICING ANALYTICS

User Interface Mockup

Developed a custom user interface (UI) for Deloitte’s case on merging Streamflix (a streaming platform) and Taste (a food discovery app). Designed an intuitive and engaging experience that seamlessly integrates personalized content recommendations with food pairings based on user preferences. The UI prioritizes ease of navigation, dynamic interaction, and enhanced user engagement, ensuring a smooth transition between streaming and dining experiences. My design approach focused on user-centric functionality, creating a cohesive platform that drives cross-app engagement and retention.

BUSINESS PROBLEM SOLVING

Custom Slide Designs

Expert in Adobe Illustrator and PowerPoint, creating custom, original slide templates tailored for professional and academic presentations. Designed visually engaging, brand-consistent templates that enhance storytelling and maintain clarity. My work ensures flexibility and ease of use, allowing both myself and others to seamlessly apply the designs to their own presentations. Special focus on aesthetic consistency, readability, and adaptability across different presentation needs.

MULTIPLE APPLICATIONS

Tableau Security Presentation

Delivered an in-depth presentation on Tableau Cloud security, focusing on permissions management, effective access controls, and administrative duties. Covered data protection strategies, including role-based access, permission hierarchies, and security vulnerabilities. Demonstrated real-world applications through a hands-on demo, ensuring participants understood how to safeguard sensitive data and manage user permissions effectively within Tableau.

CONVEYING VISUAL DATA INSIGHTS