Creating a Branding Identity

UBAC is back—with a new challenge.

February 1, 2025

Club Revival

The Undergraduate Business Analytics Club (UBAC) used to be the Information Technology, Analytics, Operations (ITAO) Club. The club used to be very active, but had problems after the pandemic. Starting Academic Year 2024-2025, through efforts of our executive board and faculty adviser, the club was reactivated as UBAC.

My Role

I currently serve our community as the Vice President of Marketing and Communications. I handle promotions, establishing our brand identity, and forming a committee that maintains our online presence through our website and social media platforms.

Starting from Scratch

Drawing on my extensive experience in graphic design and through close collaboration with the executive board, I took the initiative to redefine our brand identity. Recognizing that previous assets from former boards of the ITAO Club did not fully capture our vision, I set out to create a unique identity that aligns with the values of Notre Dame.

I led the development of our refreshed visual language by designing a new logo, crafting templates for marketing materials, and building a modern website and social media presence. Additionally, I collaborate with my committee to produce engaging online content that effectively promotes our brand. This comprehensive rebranding effort not only elevated our image but also fostered a more cohesive and recognizable identity for the club.

More on Marketing and Communications can be found in the UBAC Website.